🧑💼 Who is Saurabh Ahuja?
Saurabh Ahuja is a Delhi-based entrepreneur, car enthusiast, and business mogul known primarily for founding Detailing Devils, one of India’s largest automotive detailing and ceramic coating chains. Over the years, he has built a powerful brand that not only caters to luxury vehicle owners but also appeals to auto enthusiasts and budding entrepreneurs.
In addition to Detailing Devils, Ahuja manages an impressive suite of businesses across automotive technology, customization, wedding solutions, innovation hubs, and product coatings.
💰 Saurabh Ahuja Net Worth (2025)
As of July 2025, Saurabh Ahuja’s estimated net worth ranges between ₹30–50 crore ($3.5–6 million USD). His net worth is attributed to:
- Multi-city franchise success of Detailing Devils
- Proprietary product sales via Lumilor India and Nasiol India
- International distribution and innovation partnerships
- Strategic asset holdings including luxury vehicles, real estate, and brand equity
🔍 Saurabh Ahuja Net Worth has grown rapidly over the last 5 years thanks to strategic expansions, partnerships, and high-margin service models.
🚗 Full Car Collection of Saurabh Ahuja (2025 Edition)
Saurabh Ahuja is known in India’s luxury auto circles as an unapologetic car connoisseur. Here’s a breakdown of his garage:
| Car Model | Price Estimate | Special Notes |
|---|---|---|
| 🟢 McLaren Artura (MSO Green) | ₹6 crore+ | Replaced Ferrari due to poor CX |
| 🟥 Mercedes-AMG G63 G-Wagon | ₹2.5 crore | Urban favorite with a custom touch |
| ⚫ Range Rover Sport | ₹1.5 crore | All-round SUV for business & lifestyle |
| ⚪ Kia EV6 GT | ₹70 lakh | Daily electric performance ride |
| 🔴 Mercedes-AMG GLC 43 Coupe | ₹95 lakh | Mid-size coupe SUV, stylish and powerful |
| 🟡 Volvo XC60 Hybrid | ₹75 lakh | Eco-luxury daily driver |
| 🟢 Maruti Suzuki Jimny (modded) | ₹18 lakh | Rugged, customized for off-road scenes |
⚠️ Rumored Additions: Sources suggest he is eyeing a Rolls-Royce Spectre or Cullinan, possibly by end of 2025.
🧠 Businesses Owned & Operated by Saurabh Ahuja
Saurabh Ahuja owns, co-owns, or directs over 12 active companies. Below are his major ventures:
1. Detailing Devils India Pvt. Ltd.
- Headquarters: Delhi
- Business: Vehicle detailing, ceramic coating, PPF, franchises
- Revenue (2024–25): ₹10–15 crore (estimated)
- Franchise Locations: Over 75+ cities in India and growing
- USP: Premium detailing studios, consistent branding, and certification-backed services
2. Lumilor India
- Exclusive distributor of Lumilor electroluminescent paint in India
- Product glows on command; used on helmets, bikes, and cars
3. Devil Custom
- Custom vehicle builds, paint jobs, body kits, wraps
4. Nasiol India
- Distributor for Nasiol ceramic/nano coatings
- Automotive, marine, and industrial use
5. Get Wedding Inspo
- Personalized wedding planning, aesthetics & inspiration
- Expanding into influencer collabs and styling
6. Nuts & Boltz Maker Space
- Design lab and makerspace for engineering prototypes, robotics, and innovation-based entrepreneurship
7. Other ventures:
- Merchandise (Detailing Devils apparel, custom auto gear)
- Online training platforms for detailing/franchising
- Content branding and production collaborations
❗ Controversies & Public Statements
While Ahuja has largely maintained a clean business image, a few key controversies and rumors have kept him in the spotlight:
❌ Ferrari Snub
Ahuja openly criticized Ferrari India for offering a “disrespectful” customer experience. He documented this in a vlog and later purchased a McLaren Artura, which went viral and earned praise across the auto community.
❓ YouTube Criticism
Some automotive YouTubers questioned whether certain car purchases and garage valuations were exaggerated for content views. Ahuja has not responded directly.
❗ Rumored Disputes
There have been unverified social media claims involving internal franchisee disputes. None have escalated to public lawsuits or confirmed reports.
🔥 Alleged Overpricing
There have been whispers among car communities that some Detailing Devils packages are overpriced for Tier-2 cities. However, the brand claims premium results justify the cost.
🛑 Range Rover Mechanical Controversy
In late 2023, Ahuja’s Range Rover Sport reportedly faced persistent mechanical issues, including air suspension faults and infotainment bugs. He shared his dissatisfaction publicly via Instagram stories and auto forums, stating that the Range Rover experience had been frustrating despite its premium image. This stirred conversations in luxury SUV communities, with several other owners echoing similar complaints.
📈 How to Join or Invest in His Businesses
Interested in becoming part of the Detailing Devils ecosystem?
✅ Franchise Opportunity
- Minimum Investment: ₹6 lakh depending on city & size
- Training: 30-day professional detailing training in Delhi
- ROI: 12–18 months on average
- Contact: www.detailingdevils.com → Franchise tab
📊 Distributor/Partnership Model
- Brands: Lumilor India, Nasiol India
- Available for regional expansion and bulk purchase
🎥 Join as Content Creator or Trainer
- The brand often collaborates with influencers, YouTubers, and automotive detailers
- Apply via Instagram or LinkedIn outreach
🌐 Social Media & Influence
| Platform | Handle | Followers (2025) |
| @sourabh.ahooja | 172K+ | |
| /saurabh-ahuja-b5615245 | Active & verified | |
| YouTube | @theregularindianguy | 95K+ |
| Threads | @sourabh.ahooja | Growing presence |
❓ Extended FAQs
Q :- What is Saurabh Ahuja’s net worth in 2025?
Ans :- Estimated between ₹30–50 crore.
Q :- What car did Saurabh Ahuja buy after rejecting Ferrari?
Ans :- A custom McLaren Artura in MSO Green.
Q :- How many businesses does he run?
Ans :- Over 12 registered companies with active operations.
Q :- Can I invest in Detailing Devils?
Ans :- Yes, via franchise or regional distributor routes.
Q :- Any controversies involving him?
Ans :- Brand-related feedback, Ferrari dispute, Range Rover issues, and social media criticism. No criminal cases.
Q :- Where is his main office located?
Ans :- Delhi, India.
Q :- Where is The main Office of Detailing Devils?
Ans :- Delhi, India.
Q :- Does he offer online courses or certifications?
Ans :- Yes. Franchise owners undergo professional training. Online detailing programs expected soon.
Q :- Is Saurabh Ahuja active on YouTube?
Ans :- He appears in multiple automotive YouTube channels, especially for car reveals and business tours.
Q :- How profitable is a Detailing Devils franchise?
Ans :- Most franchises report ROI within 12–18 months. High-margin services boost profitability.
Q :- What makes his businesses stand out?
Ans :- Use of innovation (like Lumilor), aggressive branding, and premium experience-focused positioning.
Q :- What was the Range Rover controversy about?
Ans :- His Range Rover reportedly faced repeated mechanical issues, which he called out publicly on social media.
Q :- Does Saurabh Ahuja collaborate with influencers?
Ans :- Yes, regularly collaborates with influencers, creators, and trainers in the auto and business space.
Q :- Is Detailing Devils expanding internationally?
Ans :- International inquiries are reportedly ongoing. Middle East and Southeast Asia are rumored expansion zones.
Q :- Can students or fresh graduates join his companies?
Ans :- Yes, internships and content fellowships are offered under the Nuts & Boltz Maker Space and training verticals.
Q :- Where can I buy products used in Detailing Devils?
Ans :- Through official outlets, studios, and partner websites like Nasiol India and Lumilor India.
Q :- What’s his most expensive car as of 2025?
Ans :- The McLaren Artura, valued above ₹6 crore.
Q :- Does he own any EVs?
Ans :- Yes, including a Kia EV6 GT and a Volvo XC60 Hybrid.
Q :- What training is given to franchisees?
Ans :- 30-day comprehensive detailing and business operations training program in Delhi.
🔍 Final Verdict
Saurabh Ahuja Net Worth and influence have surged thanks to his strategic mix of luxury, innovation, and branding. He has established himself not only as a successful businessman but also as an influencer in India’s growing luxury automotive and entrepreneurial scene.
Whether you’re a car lover, investor, or someone looking for a smart franchise opportunity, Saurabh Ahuja’s ecosystem has something to offer.
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